The first time I saw Ordinary was in a thumbnail for a Magculture review. I was visually intrigued and attracted by the unusual cover so much that I made a purchase to see for myself and form my own opinions.
This issue is the latest of five, so far, and works along the simple idea of sending an object out to many different artists and briefing them to create anything they like with it. The mass of contributions increased this issue to two separate books attached by rubber bands. This meant I had to pay double which I was pissed about but, I still paid and took this baby home.
The cover features the object of the issue, this issue being a bin liner, and the rest is drowned in a vibrant red (one of the primary colours they use on all of their issues) and labelled with an bright yellow "extra" sticker and the title, of course. The art begins straight away with crystal clear visuals and a bold connection to a bin liner.
The publication fills page with each image so that it bleed over the edge and curates different artwork in an order that compliments its neighbour and creates a harmonic flow. Travelling from sharp reflections and child-like bin bag bears to body image and empty bus shelters.
The text-free approach avoids interruption from the work, lets you react in ways you want to react. It doesn't let credits or an essay disrupt your experience with the artists' creations.
I was really surprised by the artists involved. I expected starting-out students but the likes of Florent Tanet and Harmen de Hoop featured work.
Although I am one for the highly researched, long-form article magazines that encourage interest in an overlooked or forgotten topic, I believe the simple concept for this magazine is enjoyable and the execution separates it from the many others, not just on the shelf.
I will probably buy the next issue just to see what else is created and see how this concept develops.